Showing posts with label Dundee Chicago Commercial Photographer Specializing Commercial Advertising Photography Sierra Studio. Show all posts
Showing posts with label Dundee Chicago Commercial Photographer Specializing Commercial Advertising Photography Sierra Studio. Show all posts

Thursday, March 24, 2011

Food & Style

While scouring the internet the other day, I stumbled across this great blog post on food styling at a blog called "La Tartine Gourmande." This particular quote really caught my attention, 


     "In my food pictures, I typically want to create a story and produce an emotion." 


Immediately I thought "emotional eating" {ha} but obviously that is not what is being discussed. Like all photography, one wants someone to feel something when viewing their work, whether it be happiness or sadness {is hunger an emotion??} and the same goes for food photography. 


Beatrice Peltre is the stylist/photographer who owns this blog and she shoots a lot of her own creations! I love the clean and crisp feel to all the photographs {not to mention all her food looks delicious}. After starting at Sierra and seeing stylists work, I've became really interested in learning more about everything that goes into the food styling so naturally I was drawn to this! It dates back from 2007 but there are a lot of helpful and really inspired tips that I thought would be fun to share. Not to mention this is a great site for just about everything from cooking, styling, and photography:)


An excerpt from "La Tartine Gourmande"



Tips on Food Styling
  • Always ask yourself, what the food you are shooting means to you. Is it rustic, elegant, does it need to be eaten in the dish, on a plate, outside or inside?
  • Look for colors that enhance the food. Perhaps the same color for the food and background, or matching colors.
  • Use repetitive shapes, geometry and symmetry to make pictures interesting.
  • Pay attention to balancing space between the food and props. Move objects around to play with different settings.
  • Use textured backgrounds that give more life, and vary angles to shoot and frame the picture.
  • Do not always shoot from the same angle. Overhead shots, front or side.
  • Always shoot larger than the end result. Remember you can always crop the pictures like you prefer in post.
  • Be playful with the food and showcase the beauty found in raw ingredients. Observe the natural shapes and forms in food.
  • You do not need to show everything either. Suggestive cropping can really have a more powerful effect.

After this, she went on to show a few photographs of the muffins that she had made and photographed, then explained her reasoning for why she styled everything the way she did it {photographs accompanying this particular section can be found in the post here}. 





  • Why did I show the molds in which the muffins had been cooked? 
    To create the story from beginning to end. I did not clean the molds on purpose. I spent time arranging the pile in the background until I was happy with its looks.
  • Why did I use a narrow depth of field?
    Because the most important thing is the muffins, and so using a selective focus is what I was after.
  • Why did I show a muffin half-eaten?
    To make the reader and viewer participate. It could be as if you were eating the muffin too. Showing from top with an overhead shot also helped with the story I wanted to convey. Notice that I cropped to show only parts of the muffins. And I organized them in a horizontal line.
  • Why the basil and tomato on top of the muffin? To suggest the flavors of the muffin (you would not use a fresh herb that is not used in the recipe).
  • Why a geometrical pattern for the background? 
    To repeat the round shape of the muffins.