Monday, September 26, 2011

Monday Ramblings

Often times I receive helpful little emails with relevant and interesting information. Today I found a great little article waiting for me in my inbox. Study Shows People Ignore Generic Photos Online by Nick Bilton was posted online by The New York Times. This great little article proves that getting professional photographs taken of your product/brand drastically increases consumer attention. We love hearing facts that prove our work is not only "worth it" but also proven effective. A few highlights from the article are listed below. Enjoy and be sure to read the article in it's entirety here!

          “Invest in good photo shoots: a great photographer can add a fortune to your 
Web site’s business value.” After all, he notes, most sites are full of
 “fluff — of which there’s too much already on the Web.”

"...In contrast, when people navigated the Pottery Barn Web site, they engaged 
with the decorative photos of the bookcases for extended periods of time 
because they were images of the actual objects for sale."

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