Monday Ramblings

Often times I receive helpful little emails with relevant and interesting information. Today I found a great little article waiting for me in my inbox. Study Shows People Ignore Generic Photos Online by Nick Bilton was posted online by The New York Times. This great little article proves that getting professional photographs taken of your product/brand drastically increases consumer attention. We love hearing facts that prove our work is not only "worth it" but also proven effective. A few highlights from the article are listed below. Enjoy and be sure to read the article in it's entirety here!

          “Invest in good photo shoots: a great photographer can add a fortune to your 

Web site’s business value.” After all, he notes, most sites are full of

 “fluff — of which there’s too much already on the Web.”

"...In contrast, when people navigated the Pottery Barn Web site, they engaged 

with the decorative photos of the bookcases for extended periods of time 

because they were images of the actual objects for sale."

Thirsty Friday....Why not?

I realize we usually do Thirsty Thursdays but this week has been a little off due to the holiday weekend. So Thirsty Friday it is! We'll also do things a little differently this week, with more of a "photo of the week"/Thirsty Thursday combination! We had a lot of fun with this shoot a couple weeks ago. We created a bar-like atmosphere and really wanted a great ambience to showcase the beer. I think it turned out perfect and definitely a bar that I'd want to visit! Cheers!

"In love with the Bokeh in the background!"

photo of the week

With wedding season coming to an end, I found this only appropriate. This is still one of my favorite shoots to date and for obvious reasons. It just turned out absolutely beautiful!

behind the scenes: faking it

If everything could be shot on distressed wood, I think it would make everything THAT much more appealing! I'm not sure what it is, but it just texturally makes us happy. We photograph a brand that calls for a wooden dock "like" background, so seeing that we don't have a studio on the water and one can't magically appear, we fake it! Nothing a few old boards, some blue fabric and strategic lighting can't help.

{Kev setting up our dock} 

{Love the distressed wood} 

{Lighting through double-paned glass for a scattered natural light effect} 

{Hints of blue}

{An older shot we have of a product from the brand, so you can see the final result!}

behind the scenes: Oh GelatO!

We had a two day shoot a couple weeks ago that consisted of Gelato and Sorbet. I'm sure it comes as no surprise that we were all drooling after the 80 tubs of all flavors arrived. Yes, I said 80....We had to rent THREE freezers to fit it all in the studio! But as usual, all the hard work planning payed off and we had a very enjoyable and smooth shoot. 

{Stand-in scoop...But wanted to show everyone the cuteness of all the garnishes that were used!} 

{Another of the stand-in...You can tell by the melting on the bottom}

{Mmm chocolate shavings!} 

{A shot of CaptureOne with a few of the final options} 

{Options oh my!}